Millennial research

Millennial research 
 
  • The 'Starting a family group' watches the most live TV (3:16 per day, in hours: minutes) and has the most total TV screen use (4:40). 
  • On Their Owns have the lowest ownership of traditional sources of video and spend the most time outside the home. They watch the least amount of live TV (2:06), but have the most access to multimedia devices and SVOD services, so they spend the most time with TV-connected devices (1:32). 

This research has helped me to understand the millennial demographic more clearly and how different lifestyles can change the amount of time you spend watching TV. This then makes it clearer to understand who to target the programme towards and what would appeal to them.

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